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UNFPA Maldives Takes Part in Global Selfie Campaign for Youth

UNFPA Maldives took part in the ‘Selfie Campaign’ targeted at youth worldwide as part of its global youth campaign. The selfie campaign was launched in Maldives on 2 July in the run up to this year’s World Population Day on July 11 under the theme of ´Investing in Young People’.

The campaign was designed to gather millions of “selfies” from young people, decision-makers, high-profile celebrities and others from around the world, in support of UNFPA’s proposal for a youth goal to be included in the post 2015 development agenda.

“Our campaign’s key ask will not be for a stand-alone youth goal, but rather we will call for youth to be at the heart of the post-2015 international development agenda. We are asking for the needs and rights of young people to become a key cross-cutting issue,” UNFPA Executive Director Dr. Babatunde Osotimehin said in a statement.

The idea behind the selfie campaign was to gather the photos as a show of support and then use the collection to communicate to decision-makers that young people all over the world want to make sure that they are “put in the picture” of future development plans. The aim was to harness and demonstrate to world leaders the worldwide support that exists for young people to feature at the heart of the development agenda after 2015.

Selfies from all social media platforms with the hashtag #WPD2014 were automatically aggregated in a public tagboard, collecting selfies from all over the world in one place.

The selfie campaign ran until International Youth Day on August 12. UNFPA’s global youth campaign will come to end in September 2015 when it will culminate in a handover at the UN General Assembly of a creative product reflecting all of the selfies gathered from around the world.

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